IKEA Urban Effect
A proposal to IKEA Isreal 2012
The IKEA Urban Effect proposes an urban intervention in an abandoned historical building. The project created a dialogue with the IKEA home furnishing company as a meaningful cultural concept through addressing the question, “What happens to a city waking up to an IKEA morning? exploring how a momentary art action impacts a deteriorating inner-city neighborhood. The proposal was based on the idea of opening a typical IKEA branch, which would be a clone of the others, as an art exhibit for one month. Objects from IKEA would be exhibited and sold in the historical building in the old marketplace, to create a connection and emphasize the dissonance between the IKEA brand and the society and environment in which it operates.